FIT Biotech

Type: Brand Identity My role: Art Director

Client Brief:

“How can we modernize our company’s digital identity for the new technological era in gene-based therapies?”

Our solution:

FIT Biotech is a Finnish biotechnology company operating at international level. Their aim is to achieve a leading position as a developer of gene-based therapies. FIT Biotech reached out to our freelance team in need to re-design their digital branding to attract new potential investors.

In late 2017 Alex Shultz, the creative producer for the project, and I traveled to Helsinki for a full day branding workshop with the FIT team to learn more about the company’s core values. We ended up doing a full re-vamping of FIT Biotech’s brand identity and digital presents with a new logotype, visual identity and digital platform optimised for all devices.