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AssistMe

My Role: Brand Identity, UX & UI Design

 

Client’s Brief:

 

“Our mission is to help the Swedish population feel safer when traveling on the road. We want to be there for them when they need us the most, wherever they are in the country.”

Solution:

Every year over one million people are in the need of road assistance in Sweden. Due to the overcomplicated and outdated car insurance system, few know who they should turn to in the time of need. AssistMe wanted to change that by creating an all-encompassing road assistant app so that people can feel safe on the road knowing that no matter what someone will always be there.

Together with Third Act we developed an application with a focus on navigation and ease of use. We wanted to make the UX & UI easy for the user to understand due to the high stress and shock that can occur when being involved with car accidents.

One of our main goals was to make the process of ordering assistance as quick and painless as possible. With the help of AI, we were able to offer assistance up to seven times faster than other Solutions by eliminating phone queues, local operational systems & human errors. With our system connected to a dozen different assistance networks throughout Sweden AssistMe were able to guarantee the driver that they would get the closest assistance vehicle or tow truck by the click of a button. The app would send live updates, ETA and guide the user with step-by-step actions.